CRM Specialist for marketing automatisation tool Bloomreach (m/f/d)

 


We are looking for a CRM Specialist (m/w/d) - 95% remote in part time.


 


Your tasks:


 


- Consult with the team regarding strategic framework creation and email campaigns implementations for new Bloomreach rollout markets (i.e. Japan and Australia)


- Consult with the team on concept and implementation of new automated flow


- Develop new ad hoc CRM campaigns in specific markets


- Improve existing campaigns and automation flows from a technical perspective


- Develop and execute comprehensive email campaigns to enhance customer engagement and retention


- Use Bloomreach Engagement platform to its full potential, creating targeted campaigns and insightful customer analytics


- Optimize and refine current campaigns and automation workflows with a focus on technical and logical enhancements 


- Consult cross-functional teams to align CRM strategies with broader marketing goals


- Analyze campaign performance and customer data to continuously improve and personalize the customer journey


- Ensure all CRM activities comply with data protection and privacy laws


- Conducting thorough content reviews, providing insightful suggestions, and preparing detailed briefs for the copywriter 


 


Your qualifications:


 


- Proven experience as a CRM Marketer, preferably in a senior role


- Proficient in Marketing Automation tools and strategies, driving customer engagement and retention 


- In-depth knowledge of Bloomreach Engagement platform or similar tools 


- Proficiency in English is mandatory


- Ability to adapt easily in a fast-paced environment and comfortable working with short deadlines


- Strong analytical skills with the ability to easily digest complex information


- Quick learner, capable of adapting to new tools and processes for efficient onboarding


- Get-things-done mentality with a data-driven mindset and hands-on approach


- Flexibility to adjust working hours to fit local markets needs (APAC region) 


- German native speaker is not needed