Archiviertes Projekt - Senior CRM Specialist

Key Responsibilities:
• Develop and execute comprehensive email campaigns to enhance customer engagement and
retention.
• Use Bloomreach Engagement platform to its full potential, creating targeted campaigns and
insightful customer analytics.
• Optimize and refine current campaigns and automation workflows with a focus on technical and
logical enhancements.
• Consult cross-functional teams to align CRM strategies with broader marketing goals.
• Analyze campaign performance and customer data to continuously improve and personalize the
customer journey.
• Ensure all CRM activities comply with data protection and privacy laws.
• Conducting thorough content reviews, providing insightful suggestions, and preparing detailed
briefs for the copywriter.

Main tasks:
• Consult with the team regarding strategic framework creation and email campaigns
implementations for new Bloomreach rollout markets (ie Japan and Australia).
• Consult with the team on concept and implementation of new automated flow.
• Develop new ad hoc CRM campaigns in specific markets.
• Improve existing campaigns and automation flows from a technical perspective.

Requirements:
• Proven experience as a CRM Marketer, preferably in a senior role.
• Proficient in Marketing Automation tools and strategies, driving customer engagement and
retention
• In-depth knowledge of Bloomreach Engagement platform.
• Proficiency in English is mandatory.
• Ability to adapt easily in a fast-paced environment and comfortable working with short deadlines.
• Strong analytical skills with the ability to easily digest complex information.
• Quick learner, capable of adapting to new tools and processes for efficient onboarding.
• Get-things-done mentality with a data-driven mindset and hands-on approach.
• Flexibility to adjust working hours to fit local markets needs (APAC region)
• Preferably candidate who is locally based in Amsterdam or in the nearest surrounding.
• German native speaker is not needed