Former Adidas Project Manager & Marketing Strategy Consultant for Global Brand Comms Football & Running

3/2024 – 4/2024

Joining the Adidas UEFA EURO 2024 Football Team as a Project Manager & PMO

Working as a “Project-Facilitator” & PMO for the ADIDAS UEFA EURO 2024 Football Comms Project “Home of Adidas Football” in Berlin
Supporting the Adidas team internally on the project and coordinating with the leading agency
Setting up an efficient meeting culture with check-ins & check-outs per week, including meeting templates
Managing the tasks as well as chasing the adi-team & agency on their tasks via Microsoft Planner
Building a communicative bridge between the leading agency and the adidas team

PMO, Projektmanagement, Stakeholder-Analyse, Event Marketing / Event management, Markenmanagement, Marketing (allg.), Strategisches Marketing

1/2024 – 3/2024

Supporting the PINC Agency to create and co-lead a two-days-workshop for kicking-off the Adidas UEFA EURO 2024 Football Comms Team Project

Preparing and Co-Leading the Kick-Off Workshop for a confidential Adidas UEFA EURO 2024 Project
Guiding the Adidas Euro Football Team to define the WHAT, HOW and WHY, Roles & Responsibilities, Deadlines of the Project and aligning with the leading Agency

PMO, Projektdurchführung, Projektmanagement, Stakeholder-Analyse

10/2022 – 12/2023

Strategy Consultant, Project Manager and Communications Specialist

(Starting in Oct 2022) Crafting the Running Franchise Strategy together with Sancia Zheng (Senior Director) and several Agencies: IRIS Worldwide, WeAreSocial, SockEye
Competitor Analyses on which running-brand-competitors own which claims/benefits in the market
Creating a Running Franchise Strategy KeyNote Deck + Managing the creation of a 3D-Trailer with the Agency WAS for the Adidas internal “Go To Market Sign Off”-Event to present the Global Markets the new Running Franchise Strategy
Being the point of contact for the global running comms channels for the running franchise strategy
Crafting the FW24 THO Deck + Comms Strategy: Supernova + UB
FW24 THO: Market Calls/Market-Feedback management
Leading the Elevated Franchise Campaign together with Ana Bravo:
Crafting the SS24 Supernova 200 DMU Deck with Channels, Agency LePub and Brand Expression Team
Onboarding the new global agency LePub together with Marketing HO
SS24 Supernova 200 DMU Market Calls / Market-Feedback management
Production: SS24 Supernova 2D Beauty Shots Production/Shooting with Brand Expression Team and Agency LePub
Crafting the Messaging Framework for the Campaign, closely working with Channels and Global Legal
Crafting the SS24 Supernova 100DMU Deck with Channels, Agency LePub and Brand Expression Team
SS24 Supernova 100DMU Market Calls / Market-Feedback management
Production: SS24 Supernova 2D + 3D Main Campaign Production (South Africa) with Brand Expression Team and Agency LePub
Crafting the SS25 THO Supernova + Adizero Decks + Comms Strategy
SS25 THO Market Calls / Market-Feedback management
Organizing Running Brand Comms Year End Event for the Team

Markendesign, Storyboard, Product Owner, Projektmanagement, Projektmanagement - Kommunikation, Stakeholder-Analyse, Markenmanagement, Marketing (allg.)